Pedro Guevara Memorial National High School Annex 2004
CONGRATULATIONS PGMNHS' GRADUATES 2008!
AERS 282 Social Research Design
Dear fellow AERS 282 students,
 
Please don’t ask me any question during my report. Instead, let us have a collaborative effort to come up with a correct consensus.
 
Thank you and God bless!
                            
                                                                   Laury Arca’05-‘06
 
 Preliminary Questions:
 
1. How will you measure the degree to which lovers gaze into one another’s eyes during conversations?
 
2. In jeepneys, how will you prove that a boy and a girl are sweethearts?

THE LECTURE

 Bailey (1987) enumerated five Nonsurvey Data Collection Techniques, namely:
 
q       Experiments
q       Observation
q       Ethnomethodology
q       Document Study
q       Simulations and Games
 
This report however focuses just on observation.
 
OBSERVATIONAL METHOD DEFINED
 
Observational method (Bailey, 1987)
 
q       Is the primary technique for collecting data on nonverbal behavior;
q       Mostly involves sight or visual data collection but it also includes data collection via the other senses, such as hearing, touch, or smell;
q       Is often conducted as preliminary to survey, and may also be conducted jointly with document study or experimentation;
q       Occurs when one wants to study in detail the behavior that occurs in some particular setting or institution.
 
Sample Constructs Where Observation is Required Over Other Techniques by Hoyle, et al  (2002).
 
q       Hunger
q       Anxiety
q       Sadness
 
An Example of Observational Study
 
Kerr (1979) as cited by Bailey (1987), was interested in the use of space by the staff members within a hospital. One of her hypotheses was that for a given level of status hospital staff members would maintain greater distance during interaction with other staff members of lower status than with staff of higher status.
 
Although everyone maintains interpersonal distance during conversation, for example, many persons do so almost subconsciously and thus are generally unaware of the exact distances they maintain or of changes in the distance maintained. Thus, it is very doubtful that that the hypotheses could be adequately tested through a survey. Kerr chose the observational method and studied the day-to-day interaction of 62 subjects over a four-month period. Kerr found some support for his hypothesis. For example, residents (physicians) maintained greater distance in interaction with nurses and ward secretaries than they did with other residents or with senior physicians.
 
TYPES OF OBSERVATION
 
BAILEY (1987)
 
  1. Participant
     
    The participant observer is a regular participant in the activities being observed, and his or her dual role is generally not known to the other participants.
     
    Example:
     
    A researcher studying politically right-wing activist groups such as the John Birch Society would join such a group, attend its meetings, and participate in all other activities.
     
  2. Nonparticipant
     
    The nonparticipant observer does not participate in group activities and does not pretend to be a member.
     
     
    NICHOLAS MAYS and CATHERINE POPE. Education and Debate (Qualitative Research: Observational Method in Health Care Settings). http://www.google.com Retrieved August 11, 2005.
     

    Type of Observational Method

    Advantages
    Disadvantages
    Naturalistic Observation
    • Particularly good for observing specific subjects
     
    • Provides ecologically valid recordings of natural behavior
     
    Criticism often levied to at the behaviorist, cognitive, and biological approaches due to their use of the laboratory experiment in their research. Lab experiments can often be accused of lacking in ecological validity because they do not reflect a real life situation. They get human participants behaving in an abnormal manner. This leads to distorted data, and thus weak psychological conclusions.
     
    • Spontaneous (unplanned, natural, unstructured) behaviors are more likely to happen
    • Ethics: Where research is undisclosed consent will not be obtained, where consent is not obtained – details may be used which infringe confidentiality.
    Structured Observation
    §           Allows control of extraneous variables (It is something from the outside that creeps into an experiment and gives rise to an alternative explanation for your results). It has two kinds – random and confounding. Random extraneous variables refer to any variable other than IV which might affect DV while confounding variable refers to extraneous variable which has systematic effect on DV and hence confounds effect of IV.
     
    • The implementation of controls may have an effect on behavior
     
    • Lack of ecological validity
     
    • Observer effect
     
    • Observer bias
    Unstructured Observation
    • Gives a broad overview of a situation
     
    • Useful where situation/subject matter to be studied is unclear
    • Only really appropriate as a first step to give an overview of a situation/concept/ idea.
    Participant Observation
    • Gives an insider view
     
    • Behaviors are less prone to misinterpretation because researcher is a participant
     
    • Opportunity for researcher to become an “accepted” part of the environment
    • Observer effect
     
    • Possible lack of objectivity on the part of the observer
    Non-Participant Observation
    • Avoidance of observer effect (in observational research is also called as confounding effect);
     
     
     
    • Observer is detached from situation so relies on their perception which may be inaccurate
     
GLOSSARY
 
A. Extraneous Variables
For example, let’s say that an educational psychologist has developed a new learning strategy and is interested in examining the effectiveness of this strategy. The experimenter randomly assigns students to two groups. All of the students study text materials on a biology topic for thirty minutes. One group uses the new strategy and the other uses a strategy of their choice. Then all students complete a test over the materials. One obvious confounding variable in this case would be pre-knowledge of the biology topic that was studied. This variable will most likely influence student scores, regardless of which strategy they use. Because of this extraneous variable (and surely others) there will be some spread within each of the groups. It would be better, of course, if all students came in with the exact same pre-knowledge. However, the experimenter has taken an important step to greatly increase the chances that, at least, the extraneous variable will add error variance equivalently between the two groups. That is, the experimenter randomly assigned students to the two groups.
B. Confounding Variables
 
One of the most common types of confounding occurs when an experimenter does not or can not randomly assign participants to groups, and some type of individual difference (e.g., ability, extroversion, shyness, height, weight) acts as a confounding variable. For example, any experiment that involves a comparison of men and women is inherently plagued with confounding variables, the most commonly cited of which is that the social environment for males and females is very different. This does not mean that there is no meaning or value in gender comparison studies, or other studies in which random
 
C. Actor-observer Bias”
 


 

From Shelley Wu, Ph.D.,
Your Guide to Psychology.


Actor-observer Bias refers to the tendency to attribute one's own behavior to external, situational causes, but to attribute the behavior of others to internal dispositional causes. For example, if you didn't do well on your presentation today, you "know" it was because you had three other projects due in the same week, your computer crashed on you twice, and your boss made you change a major part of the presentation at the last minute. But if you see someone else give a bad presentation, you are more likely to assume that it's because that person does not know his subject well, perhaps lacks intelligence or diligence, or is terrible at public speaking. Actor-Observer Bias is also known as Actor-Observer Effect. assignment is not employed, it simply means that we need to be more cautious in interpreting the results.
 

MAJOR STEPS IN OBSERVATION

 
  1. Decide upon the goals of the study;
  2. Decide upon the group to be observed;
  3. Gain entry to the group (or, in the case of laboratory observation, arrange to have the subjects enter the laboratory);
  4. Gain rapport with the subjects being studied;
  5. Conduct the study by observing and recording field notes over a period of weeks, months or even years;
  6. Deal with crises that occur, such as confrontation with subjects who think you are some sort of a spy;
  7. Exit from the observational study;
  8. Analyze the data; and,
  9. Write a report presenting the findings.
 
References:
 
BAILEY, KENNETH D. “Methods of Social Research.” Third Edition. Copyright 1987 by the Free Press;
 
WU, SHELLEY, Ph.D. Actor Observer Bias. http://www.google.com. Retrieved, August 10, 2005.